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General insurer belonging to ASEAN’s largest full-stack insurtech group onboards new CEO to lead hyper-growth in post-pandemic digital era

by KSK and SCB, March 21, 2022

Photo By KSK and SCB

Bangkok, Thailand - KSK Insurance (Thailand) PCL (“KSK”), the only insurer in Thailand that belongs to the largest full-stack insurtech group in ASEAN, Sunday Ins Holdings (“Sunday group”), which is backed by global technology investors including Vertex Ventures, Quona Capital, Tencent, SCB 10X, LINE Ventures and many others, today announced Sirisuk Manmettakul as Chief Executive Officer to lead the company’s strategy and hyper-growth post the insurtech group’s successful Series B capital raise.  

We believe in Sunday group’s full-stack model. To drive transformative impact for the insurance industry, KSK Insurance is a critical component in empowering Sunday to innovate and deliver superior products and customer journey at speed, scale and quality. Combining KSK’s insurance license with Sunday’s proprietary data and machine learning underwriting capabilities will redefine how insurance products should be packaged and serviced to consumers, setting new records for how the entire industry can move towards meaningful digitization. As an investor of Sunday group, we look forward to supporting KSK under Khun Sirisuk’s leadership. said Mukaya Panich, Chief Venture and Investment Officer at SCB 10X.  

“I want to set a new industry benchmark and lead KSK to become an insurtech leader by constant innovation and cultivating the potential of our people” said Sirisuk Manmettakul, CEO of KSK Insurance (Thailand) PCL.


Sirisuk brings over twenty years of success leading digital transformation and compliance for large enterprises stretching from commercial to financial services as Director at PwC. Prior to that, her strong global business acumen was instrumental in her role as a senior ranking officer at PwC in New York. Outside of her official duties, Sirisuk also authors and dedicates her publications on academic materials and business articles.  

Driving hyper growth and market penetration for health insurance in Thailand, one of the most advanced retail consumer markets in ASEAN and a key geographic priority for the insurtech group, requires leadership who can re-imagine the entire insurance journey and scale with technology companies. Sirisuk brings to KSK her successful track record in driving the adoption of data and technology while executing process re-design and automation.  

For the past 4 years, KSK has been making meaningful strides in the health insurance market, winning new and large corporate clients from incumbent insurance providers with its differentiated value proposition including strong data science and API integration with insurtech partners for real-time claim services and new risk prevention services. Among others, the company has automated its underwriting function with an AI/ML risk scoring model, which is critical to achieve the fastest go-to-market for insurance products. With its vision to re-imagine insurance, KSK’s health and car insurance policies are now powered by an all-in-one app that aggregates primary care, risk prevention alerts and chatbots, and enables the fastest coverage and claims reimbursements. KSK is on a mission to be the next-gen’s smart choice for health insurance while giving them peace of mind by being their most trusted insurance partner.  

“Under my direction, KSK will continue to be a smart choice through our constant innovation. Customer trust and satisfaction will be our top priority. KSK will be an insurance partner and friend who is always beside our customers. I will ensure the growth of KSK and all stakeholders’ benefits. I will focus on our people, lead our agile and new generation team to unleash our potential and bring KSK to become an insurtech leader.” said Sirisuk Manmettakul, CEO of KSK Insurance (Thailand) PCL.


About KSK Insurance (Thailand) PCL

KSK Insurance (Thailand) is a licensed general insurance company based in Thailand and an affiliated company under the Sunday Ins Holdings group incorporated in Singapore. With its mission to reshape the industry in smarter and simpler ways, KSK Insurance (Thailand) is committed to serving its customers and business partners throughout Thailand with a range of customized products and insurtech solutions. Learn more about the company from www.kskinsurance.co.th.  

About SCB 10X

SCB 10X is a holding company under the Siam Commercial Bank (SCB) Group, founded in January 2020 with a “Moonshot Mission” to create long-term value through exponential technologies, innovations, and investment via Venture Capital and Venture Building. The SCB Group’s tech arms under SCB 10X include Digital Ventures, SCB Abacus, Monix, Purple Ventures, and tech companies to be founded or invested in in the future. For more information, please visit www.scb10x.com , or contact contact@scb10X.com

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