17 September 2012 marks a significant day in the history of KSK Insurance Thailand (KIT) as the management officially revealed and launched its new brand and name KSK Insurance (Thailand) Co., Ltd, changing from Kurnia Insurance (Thailand) Co., Ltd.

The event began with a religious ceremony where a group of Buddhist monks were invited to the company’s office to perform a prayer ceremony for blessings to be bestowed onto the company.

Thereafter, Group Chief Operating Officer of KSK Group Berhad, Ms. Joanne Kua, gave the opening speech and presentation on positioning of KIT in the local market. Ms Joanne shared with the staff on the background of the name change and the brand values of the company.

The new name of the company is the initials of the Group’s founder, Tan Sri Dato’ Paduka Kua Sian Kooi, and the brand embodies the determination and spirit of the founder in believing in the infinite possibilities of the human mind to achieve great things. It is the same driving spirit that has led to the success of Kurnia Insurans (Malaysia) Berhad compared to when the founder started off as a small agency office 30 years ago. She urged every staff to embrace the 5 corporate values that has been the foundation of the founder – Resilience, Trustworthiness, Teamwork, Innovation and Entrepreneurship.

She went  on to share the vision and mission of KIT to be a top 5 general insurer in Thailand in the next  5 years with a premium of THB10 billion. The company not only aim to replicate the same success in Malaysia but to go even further as the opportunity in the Thailand market is far bigger. Therefore, the company has been continuously implementing transformative changes. Rebranding the company is a part of the transformation effort to position the company to gain greater brand loyalty and to create higher brand awareness.

Ms. Joanne’s presentation was followed by a motivational speech by Dato’ Shariffudin Abdul Wahab where he stressed the importance of teamwork and embracing positive thinking. He also shared on the importance having corporate values and to internalize it in everything that the staff does to help KIT become a value-added service provider.

Mr. Eugene Foong as the CEO of KIT then concluded the speeches and presentations on a high note. He gave a short but solid and impactful speech in Thai, impressing on the staff the importance of this milestone and that all things are possible if we believe and have the initiative to do it, especially together as a team. Change begins with the individual, and if you believe in yourself then it is possible. In that way, we can win our customers and business partner’s trust. Mr. Eugene took the first step in embodying the change by giving first ever Thai speech, setting the example for the staff to follow in support of the rebranding exercise and to transform towards the vision set.

The event ended with the official revealing of the logo KSK Insurance by Ms. Joanne, Dato’ Sharifuddin, Mr. Eugene and KIT’s senior management and a cake cutting ceremony. The staff were then treated with a sumptuous lunch spread to celebrate the milestone.

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To reward the supportive agents and brokers for their excellent performance, KSK Insurance Thailand (KIT) had organized an Incentive Trip for the qualified partners to Kuala Lumpur, Malaysia on 2nd -4th August 2012. They were also treated to a special dinner at the home of the Executive Chairman and founder of KSK Group Berhad, Tan Sri Dato’ Paduka Kua Sian Kooi where they were able to mingle and network with management of KSK Group as well.
Amongst other stops were a day trip to Genting Highlands where there were a variety of fun and entertainment activities for them to enjoy.

Potential producers near KLCC Tan Sri Dato’ Paduka Kua Sian Kooi and
Mr. Eugene Foong (standing row, the 3rd and
5th from left respectively)

Mr. Eugene Foong Jun Seong, CEO , awarded the price to Mr. Piyapadh Vana-Ukrit, representative of Underwriting Department, as the winner of the company’s 2nd Telephone Greeting Enhancement Activity on 26th July 2012. The first session was held on 13 June 2012

Mr. Eugene Foong awards the prize to
Mr. Piyapadh, Head of Underwriting.


KSK Insurance Thailand (KIT), organized a Kurnia Effective Managerial Program (KEMP) for 20 personnel in manager level above in order to develop their management skill. The program was held in 2 sessions: 30th - 31st March 2012, at Narai Hotel; and 8th - 9th June 2012, at Holiday Inn Silom Hotel. Mr Eugene Foong Jun Seong, CEO, accompanied by Mr. John Tan Ban Hee, Head of Marketing – International Business, was at the training to lend their support and to motivate the participants.

Mr. Eugene Foong
(front row, the 3rd from the right)
with all KEMP participants